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Built for What’s Next

Gershman Commercial Real Estate

A new brand designed for a new era, we helped position Gershman Commercial Real Estate as a flexible partner, built for modern businesses.

An orange construction hard hat with a geometric logo on it, set against an orange background. White text beside the hat reads: Experienced. Flexible. Entrepreneurial.

As one of St. Louis’ most established commercial real estate firms, Gershman Commercial Real Estate needed a brand identity that signaled a new era.

Through in-depth conversations with leadership and key partners / clients, along with a competitive review, several themes rose to the top: deep knowledge of the St. Louis market, a comprehensive suite of client-first services, and an experienced team of real estate professionals.

We positioned Gerhsman as a firm built for the next generation of business: experienced, flexible and entrepreneurial. The new color palette was selected to differentiate from competitors. Type was chosen for its clarity, reinforcing Gershman’s reputation for producing—and sharing— industry-leading research. Cheers to Gershman on success for the next 75 years!

BrandingDevelopment
Business cards for Gershman Commercial Real Estate are arranged on a rustic surface. The cards are white and orange with geometric edges, company logo, contact details, and the slogan: Experienced. Adaptive. Entrepreneurial.
A gray metal water bottle with a black base, a silver carabiner attached to the lid, and a circular logo featuring two arrows—one gray, one orange—on the front. The website gershimacre.com appears near the base.
Modern commercial building with large glass windows and metal siding. A sign in front reads, “Gershman Commercial Real Estate—Commercial Space for Lease” with contact info and a landscaped lawn.
An orange graphic with a photo of a brick building, text reads Q3 2025 Market Reports: Office, Retail, Industrial. Below, a heart icon and 1 MILLION are shown. A gray logo is at the top left.
Office market report for St. Louis: 14.5% vacancy, $22.09 per square foot rental rates, -264,163 absorption, and 822,585 square feet under construction, with a modern office building image.
Infographic for St. Louis industrial market report, Q3 2025. Shows vacancy at 3.8%, rental rates at $5.09 psf, absorption at 823,385, and construction totals. Background features a warehouse under a cloudy sky.
Gray business graphic with geometric cutouts showing a building and people collaborating. Orange text reads “Experienced. Flexible. Entrepreneurial.” Bottom includes: Integrated services, Flexible approach, Independent team.
A smiling man with gray hair and glasses stands by a window, wearing a light blue shirt. Text reads Welcome! Robert Thompson, Property Manager and shows a heart icon with 6,000,000 below it.
A modern commercial building with large glass windows and a For Lease/For Sale sign, located at 1201-1225 N Warson Rd, 4,490 SF, under a partly cloudy sky. The listing highlights 1 million likes.
Commercial property listing for sale or lease; 14,490 SF flex space available, $11.00 PSF lease rate, triple net lease. Contact: Camilla Alverez, (314) 862-9400. Orange heart and “1 MILLION” at the bottom.
A branding guidelines booklet for Gershman Commercial Real Estate is displayed open on orange background, showing logo variations, color palettes, font styles, and visual branding elements across multiple spread pages.
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