T O B E
S E E N

Approach

Developing a new brand, website or campaign begins with finding that sweet spot between your goals and your audience's needs. This is how we get there.
1

It starts with a great team.

When you’re casting a new vision for your organization, it’s important to get the right people in the room from the beginning. Building your project team is essential to getting better insights and alignment, which leads to stronger results.

Printed branding materials and logo designs for the Health Foundation of South Florida are displayed on a wall, showing colorful logos, sample brochures, color palettes, and images of diverse, smiling people.
A woman touching a mans face.
Four people stand near a table covered with printed materials and documents in a meeting room. Two people are listening while another gestures with their hands during a discussion. Empty chairs line the wall.
Three people stand at a table covered with colorful printed materials and posters. One person holds a mug, and another writes notes. A laptop is visible in the corner of the image.
A group of women sit around a conference table having a meeting. A laptop, water bottles, and a coffee cup are on the table. The background is an office with plants and framed photos on the walls.
2

Understand the change you seek to make

We need to build stronger partnerships with funders who believe in our mission.

We have a great tool, I just don’t think they understand how to use it!

Our work has changed and our brand needs to catch up.

We need to figure out how to move 500,000 units of balsamic vinegar.

We ask the hard and heartfelt questions: Why does your company exist? Whom do you serve? What are you trying to change? What will be better if you’re able to connect? We’ll help you uncover (or sharpen) your “Why.”

3

What does your audience need?

“I just want to know how long the museum visit takes!”
“I want my friends to know that I value philanthropy.”
“I want to connect with the producers behind the products.”
“For the love of all things decent, how many spots are available in this class?!”
“We’re doing amazing work at our organization. Do they understand us?”
“I want to invest alongside my values. How can I find an expert to help me navigate the options?”

We take time to understand who you’re trying to reach. What do they value? What do they need? What are they searching for? We then use research techniques—audits, surveys, focus groups, one-on-one interviews—to help us understand.

4
Is anyone there?

To be seen, you have to know what you’re up against. We analyze competitors and cultural trends to identify opportunities for you to carve out your spot.

5

Craft your plan

Whether it’s developing a brand for a new organization, repositioning an existing company, creating a website designed to reach new students and families, or launching a podcast, we’ll develop a strategy and creative execution that meets your goals.

Ready to dig in?

Explore case studies and see how we’ve helped others Be Seen.

Our Work

I saw the angel in the marble 
& carved until I set her free.