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Safe places for women, for children, for good.

Saint Martha's

A ministry of Catholic Charities of St. Louis, Saint Martha’s works to end domestic violence. We rebranded the organization with a new name, identity, and website to reflect its expanded mission.

A blue poster on a concrete wall reads “For women, for children, for good.” It features a photo of two people holding hands and promotes Saint Martha’s services for women and children. A green plant is in the foreground.

Saint Martha’s, a Catholic Charities ministry focused on ending domestic violence, had outgrown its identity as simply a shelter. We helped them embrace a new name and brand, centered around the women they serve.

As St. Martha’s Hall expanded its work beyond emergency shelter—opening a drop-in center, advancing advocacy, and offering community education—it became clear the old identity no longer fit. We recommended retiring “Hall” from the name and moving forward as Saint Martha’s, aligning the name with a wider scope of services.

Saint Martha’s puts women at the center of everything they do. Through strategic messaging, a soft, human color palette, and a new logo we sought to reinforce the warmth and safety Saint Martha’s creates for their clients. The organization’s Catholic roots are on display through use of an archway graphic drawn from ecclesiastical architecture. Core values—Dignity, Safety, Advocacy, Stability, Healing—are tied to the transformation Saint Martha’s clients experience.

The website prioritizes women with options for those seeking immediate help (shelter and drop-in), along with educational resources for survivors and families. A streamlined giving experience with recurring options reduces friction for those who wish to support Saint Martha’s through an online donation.

Early signals point to stronger fundraising and engagement, with expanded recurring giving, along with increased community education and advocacy opportunities. Saint Martha’s has used their mission to serve more women and to build community-wide support for the safety and healing of women and families.

BrandingCampaigns & ContentDevelopmentPrintWebsites
200%+ increase in online donations • Increased interest in community engagement • Increase in inquiries for services • 
200%+ increase in online donations • Increased interest in community engagement • Increase in inquiries for services • 
Two standing banners on a purple floor against a lavender wall. The left banner shows Saint Marthas and their tagline, with a photo of a woman and child. The right banner lists contact details and services, with a photo of two children smiling.
Two business cards for Saint Martha’s are displayed on a yellow surface against a purple wall—one card is white and upright, the other is blue and lying flat, both showing colorful branding and contact details.
Saint Martha’s logo with bold blue text and a yellow and purple abstract symbol above the “h.” The background is a light cream color.
A yellow circle with blue and purple numbers and a percent sign.
Infographic with a yellow oval, a purple rocking horse outline, and large text 1 in 4. Below, it states: 1 in 4 children under the age of 18 are exposed to domestic violence in their lifetime.
A graphic shows the number 100+ in bold over a yellow circle, with an outline of a podium and microphone. Below, text reads: St. Martha’s Hall participates in over 100 community outreach and education events annually.
An open folded brochure on a lavender surface. The brochure features a photo of a woman, contact info, bright yellow and cream colors, and text about services provided by Saint Martha’s for women and children.
A confident woman with short hair wearing a light-colored top and a beaded necklace stands against a plain lavender background, smiling gently with her arms crossed.
A woman with short blonde hair, wearing a black sweater, smiles while looking slightly to the left against a plain light purple background.
A smiling woman with straight, blonde hair wearing glasses, dangling earrings, a white blouse, and a beige cardigan, stands in front of a plain light purple background.

Visit the website

saintmarthas.org

A collage of six website pages for Saint Martha’s, featuring sections on news, resources, services, giving, about, and homepage, with soft yellow backgrounds, blue text, and images of people and stained glass.
A hand holds a plain white tote bag against a blue background. The bag has text in yellow, purple, and dark blue that reads: For women, for children, for good.
A mustard yellow reusable water bottle with a silver cap, featuring the text For women. For children. For good. and a circular logo with a website address at the bottom, all on a light background.
A series of digital presentation slides with a cream and yellow color scheme, featuring text, images of women and children, graphics, and layout examples for a brand identity guide.

We especially appreciated the strategic approach Sprehe brought to the project. The team took the time to deeply understand our mission and the women we serve. I think this comes through in the final product. It really was a transformative experience!

Jessica Woolbright
EXECUTIVE DIRECTOR, SAINT MARTHA’S
A woman holding a small child looks out through an open skylight window. The child is reaching toward the window, and both appear to be enjoying the view outside. Natural light fills the room.
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