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For the Love of Italy

DITALIA

We refreshed Ditalia’s brand and e-commerce experience, connecting customers not just to products, but to the people and places behind them.

Several stacked red boxes feature the word “DITALIA” and “Italian specialty foods est. 1996” in white text. Some box sides display a marbled pattern, the letter “D,” and the phrase “Share What You Love.”.

As one of the first Italian specialty food retailers online, Ditalia came to us ready to elevate their brand and digital presence for a new generation of customers.

For nearly 30 years, Ditalia has built trust with food lovers by importing authentic products directly from Italian producers, many of whom they’ve known for decades. But their brand and website needed to better reflect that heritage and deepen the connection with new, often younger, customers, educating them on the people and regions behind the products.

We refreshed Ditalia’s visual identity with a refined logo, vintage marbleized patterns, illustrated producer portraits, updated product photography, and a punchy color palette. On the website, we streamlined the shopping experience with redesigned collection and product pages, a faster checkout, improved search, integrated reviews, and a new corporate gifts section.

To highlight what makes Ditalia unique, we introduced producer spotlights and region pages that share the stories and traditions behind each product. We also reimagined the blog as The Secret Sauce, turning it into a recipe hub that brings customers back from social channels and reinforces how Ditalia’s products come alive in the kitchen. Alongside updates to packaging, unboxing, and email communications, the entire customer journey was rebuilt to invite customers into the Ditalia family.

BrandingCampaigns & ContentDevelopmentPrintWebsites
Mamma Mia! • Meet producers • Learn about Italy’s regions • Try the best balsamic of your life! • 
Mamma Mia! • Meet producers • Learn about Italy’s regions • Try the best balsamic of your life! • 
A roll of branded tape reading DITALIA with red text and logo is partially unrolled and attached to a closed brown cardboard box on a green background.
Two business cards on a light wooden surface: one cream card with red text showing contact info for DITALIA, and one green card with a swirling pattern and a red oval containing “DITALIA.COM” in white.
A bottle of balsamic vinegar with a bold BALSAMICO! label sits on a red platform; next to it, a beige T-shirt hangs on a hook, featuring the same BALSAMICO! design in large red letters.
A screenshot of a website.

Visit the website

ditalia.com

A graphic collage features a can of Bianco DiNapoli tomatoes, a female illustration with “Agnoni” and a map of Italy, a green Ditalia gift card, and a portrait of Franco Di Piazza, a photographer.

Unique Content Types

The content throughout the Ditalia website comes to life, from product background variants to team members.

An older man with white hair, wearing a plaid shirt, smiles while holding a large sign that says PASTA in bold red letters, against a plain beige background.
A man with short dark hair and a beard, wearing a navy blue shirt with white polka dots, stands against a pink background, smiling and looking to his left with one hand on his hip.

Custom Photography

Photography by Frank Di Piazza

frank-di-piazza.pixpa.com

A smiling man wearing a dark green t-shirt and black cap stands with arms crossed in front of a bright red background.
A person with curly hair, glasses, and a cap smiles with arms crossed. They wear a black leather jacket over a blue shirt and stand against a pink background.
A woman in a denim jacket smiles while holding a young boy wearing a striped shirt and beige shorts. Both appear happy, standing against a plain, light blue background.
A young man with short curly hair and tattoos on both arms poses against a mustard yellow background, pointing upward while looking in the same direction. He wears an olive green t-shirt.

Check It Out

We revamped the collection and product pages through the entire checkout process. Product images were optimized for larger viewing on both desktop and mobile. When checking out, customers now have the ability to do multiple ship to addresses, perfect for gifting!

Meet the Producers

To better connect customers to the products and the families behind them, we created custom illustrations for Ditalia’s top producers.

The video features Viviana Agnoni on her family’s operation in Lazio. Agnoni is known for preserved vegetables, notably Artichokes.

Screenshot of a website called Ditalia, featuring illustrated faces, vegetables, and a map of Italy. The site highlights Italian food producers, regions, and profiles with red and green accents on a light background.
A person holds a tablet displaying the DITALIA website with recipes, including pasta and desserts, on a kitchen counter next to a jar of uncooked spaghetti.

I started this company in the 90’s, and after a while, you get tunnel vision. Sprehe is able to pull on threads under the surface and bring the brand to life in a way that is both authentic to us but completely unexpected. Perfecto!

Vince Di Piazza
Founder, Ditalia
Two promotional cards for DITALIA, an Italian food brand, on a red background. One welcomes new customers with a discount; the other features a truffle lover’s promotion with images of truffles and a truffle hunter in the woods.
A joyful group of adults and children gather around a table with a cake, laughing and celebrating in a warmly decorated room filled with photos and artwork.
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